I am a business designer and my expertise lies at the intersection of business and design. I have spent a few years working for IDEO as a business designer, where I have conducted design research, helped set up corporate labs as well as designed business strategy, pricing and business models.
My work covers:
- conducting research design (based on the design thinking methodology),
- teaching designers about business (I hold "MBA for designers" workshops),
- teaching companies about design thinking and,
- helping (corporate) innovation labs and agencies make business sense of their innovation concepts (defining business benefits of user-centered solutions).